Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School.
Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. Columbia’s Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.
We are proud to offer
A world-renowned faculty: We publish in leading marketing journals and are highly respected in the academic community. Numerous important developments have originated at Columbia ranging from John Howard’s work in the 1960s and ’70s, which developed a comprehensive and scientific model of customer behavior, through current contributors to the understanding of behavioral anomalies, brands, the role of product experience, emotions in decision making, and the value of marketing assets.
An unmatched marketing curriculum: Marketing at Columbia Business School offers a balanced curriculum encompassing consumer behavior, marketing strategy, retailing leadership, marketing management, and quantitative modeling — all taught by world-class marketers from academia and industry.
The marketing capital of the world: New York City is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.
Corporate relationships that lead to a lifetime of career opportunities: With a wealth of marketing-focused companies in our backyard, our marketing students enjoy unparalleled opportunities to interact with recruiters as well as alumni in marketing positions at these companies. These close relationships often lead to real-world experience through class consulting projects and student internships. Recruiters from around the country and the world consistently rank students from our Marketing Program at the top of their talent pool; students’ success is demonstrated not only by their high placement rate but also by their job satisfaction throughout their careers. Creative and analytical, our students have a passion for marketing.
