January 30, 2013
Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)
Marketing techniques that encourage consumers to feel “ownership” of products before making a purchase can backfire.
January 30, 2013
The Networking Payoff
Ties on online social networks can help create more content — and ad revenue.
January 30, 2013
When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
December 28, 2012
From Intuition to Creation
Bill Duggan explains how innovations are made, from idea to implementation.
December 28, 2012
The New Ad Wars
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.