When Shopper Marketing Backfires
Choose shopper marketing tools with care — some can backfire.
Will China Slow Down? Not So Fast.
After three decades of barely-checked expansion, the world is waiting for China's economy to run out of steam. Shang-Jin Wei argues that China's unique features will likely help it offset some of the slowing forces and maintain speed for the next decade.
Smartphone Ads That Work
Even tiny ads — with almost no information — can be effective for certain products.
Risk, Innovation, and Social Value
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.
Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)
Marketing techniques that encourage consumers to feel “ownership” of products before making a purchase can backfire.
The Networking Payoff
Ties on online social networks can help create more content — and ad revenue.