Engaging Consumers, Creating Value
Findings on value creation and regulatory fit offer far-ranging implications for management, marketing and even mental health.
Business Friendships
Properly managed and nurtured, friendships with colleagues and competitors can be good business.
The Nonprofit MBA
The nonprofit sector is always hit particularly hard during recessions. That, Ray Horton says, gives MBAs and today’s nonprofits more to offer each other than ever.
The Advantage of Not Knowing It All
In a new book, Rita Gunther McGrath discusses how taking calculated risks, while learning along the way, can pave the road to success.
More Models, Fewer Models or Better Models?
How banks can profit from financial models without getting trapped in them.
Fair Play in Tough Times
Fairness matters in tough times even more than in good times. Joel Brockner offers guidelines to help firms embrace fair process.
How to Be Happy During the Crisis
Forget the misery index, says Paul Ingram — happiness in hard times isn’t so rare after all.
Achieving synergies in a merger
How corporations can balance tradeoffs between standardization and local adaptation.
Too many products?
Large consumer-products firms are able to offer consumers a broad range of tailored choices across markets, but may end up marketing too many product varieties.