The New Ad Wars
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
A Smarter, Smaller Grid
Can the principles of small modular infrastructure free us from the electrical grid — and make large-scale power failures in the aftermath of weather catastrophes like Sandy a thing of the past?
Letting Go of the Best
Why are firms' most productive employees the most likely to get pink slips when a recession hits?
Revenue Management of Consumer Options for Sporting Events
Boost revenues — and profits — from sporting event ticket sales by offering options for seats at playoff games.
Ticket to Free Ride
New research shows how open-source software and commercial firms can work for one another.
The Shifting C-Suite
New research shows why top management teams have grown over the last two decades, and how firms can strategically navigate the trend.
Teaching Beyond the Test
A good teacher’s influence can affect student test scores — and long-term success in life.
Small Shocks, Big Waves
Interconnections among different firms and sectors may spread small shocks throughout the economy, creating business cycles.