Remembering the Future
Insights about the role of memory and attention in decision making may help us make wiser choices — putting future considerations ahead of immediate gratifications.
Viral Marketing — Contender, or Just a Trend?
Word-of-mouth promotions can significantly outperform conventional campaigns, and online and offline interactions are both important for success.
How Not to Think Like a Media Mogul
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.
The Price of Competition
Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
Rethinking America’s Innovative Edge
In his new book The Venturesome Economy, Amar Bhidé argues that the willingness and ability of Americans to develop and use innovations derived from the scientific research of other nations is a crucial driver of U.S. prosperity.
Adaptive Organizations
Finding the optimal level of task specialization helps organizations adapt and gives workers needed flexibility.
Media Concentration in an Era of Digital Convergence
In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.
Does Technological Tying Spark Innovation?
Technological tying may allow a market leader to maintain an edge, but innovation is another question.
Decision brief: EMC turnaround
In the 1990s, EMC was the hottest stock on the NYSE. But when the dot-com bubble burst, the company took a turn for the worse. How did Joe Tucci revamp EMC's business model to fit a radically different marketplace?