Smartphone Ads That Work
Even tiny ads — with almost no information — can be effective for certain products.
The Networking Payoff
Ties on online social networks can help create more content — and ad revenue.
When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
The New Ad Wars
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
Facebook Friend or Enemy?
Online social networks enhance users' self-esteem — and lower self-control.
Gaming the Electoral College
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Mine Your Own Business: Market Structure Surveillance Through Text Mining
Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
Shifting Out of Neutral
Game theory shows how flexibility on net neutrality principles could benefit consumers, ISPs, and content providers.