Why Do You Tweet?
New research from Olivier Toubia shows why people use Twitter and points to how firms should capitalize on the social media platform.
Feeling the Future
Placing greater trust in one's feelings can help us forecast future events.
Modeling Multiple Relationships in Social Networks
Target marketing efforts in networks — online and off — by identifying and predicting how multiple relationships form.
Kick Back and Spend
Can retailers prompt customers to splurge by cultivating relaxation?
Measuring the Effect of Queues on Customer Purchases
Find the best tradeoff between customer service capacity and pricing by calculating the extent to which long lines affect sales and revenue.
Complicating Choice
When it comes to life's biggest decisions, we make our choices harder than they may really be.
Can a Kinder, Gentler Company Earn a Bigger Bottom Line?
Corporate social responsibility, says Ray Fisman, can help companies earn consumers' trust, and perhaps even higher profits.
Modeling Churn and Usage Behavior in Contractual Settings
Forecast how much customers will use a service and whether they will renew a contract by considering underlying motivation.
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Coax consumers toward higher quality by offering a dense set of choices.