In her new book, Sheena Iyengar offers strategies for managing choices in an era of seemingly boundless options.
Insights about the role of memory and attention in decision making may help us make wiser choices — putting future considerations ahead of immediate gratifications.
Word-of-mouth promotions can significantly outperform conventional campaigns, and online and offline interactions are both important for success.
Findings on value creation and regulatory fit offer far-ranging implications for management, marketing and even mental health.
Measuring marketing ROI need not be elusive. Don Sexton explains how firms can measure and increase the marketing contribution to the bottom line.
Decisions based on emotions are more consistent — and might be more satisfying — than those based on deliberation.
Almost thirty years ago, Morris Holbrook and his colleagues stirred up a sea change in consumer research, tabling the old rationalist model and exploring the emotional side of consumer behavior.
Antitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
To profitably manage their customer base, firms need to capture and analyze the dynamics of customer relationships, over time.
Privacy and Policy Statements | © 2008 Columbia University, 3022 Broadway, New York, NY 10027 (212) 854-5553