Know Thy Future Self
Differences in our perception of our present identity versus our future identity influence the trade-offs we make, offering direction for better decision making.
Brand Lucky
Superstition can prompt consumers to forgo their most-liked products in favor of new or less-favored brands.
Helping Consumers Cross the Boundary
Seemingly minor situational cues can prompt greater customer engagement and commitment, enhancing satisfaction and loyalty.
A Tax by Any Other Name
New research reveals how labels trigger cognitive and emotional processes underlying decision making.
Gaming the Electoral College
A model uses game theory to predict how changes to the electoral system could shift campaign strategies and ad spending — and alter election results.
Mine Your Own Business: Market Structure Surveillance Through Text Mining
Use text mining and network analysis to capture and interpret an ocean of online data — listening in on consumers without asking a single question.
The Mismeasure of Mispricing: The Case of Customer Satisfaction
New research from Natalie Mizik dismantles the notion that the stock market undervalues firms that earn high marks from consumers.
A Touch of Risk
A light touch can go a long way. Professor Jonathan Levav finds that a mere pat on the back makes people feel more secure — and increases the likelihood that they will take financial risks.