Is there value in the emerging world of social commerce?
Businesses can profit by getting connected to competitors.
A Model of Consumer Learning for Service Quality and Usage
Improving customer learning can increase profits and benefit consumers.
Putting the best face forward
For effective crisis communications, firms need to consider their spokesperson’s facial features.
A question of taste
Ordinary people may have better taste in culture and the arts than their choices in consumption suggest.
Subset-Conjunctive Rules for Breast Cancer Diagnosis
A simple set of related rules can help doctors diagnose breast cancer using a less invasive type of biopsy.
Pricing for profitability
Factoring in consumer behavior and consumption rates can help firms optimize their multipart pricing schemes.
Hard choices made easy
Even when the options aren't so different, categorizing similar products can make choosing easier for undecided consumers.
When expertise isn't enough
Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.
Deal or no deal: Should economy airlines offer last-minute bargains?
Offering last-minute deals is not always a sound pricing tactic for airlines, but under some circumstances, economy carriers may want to offer such bargains.