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Marketing Ideas at Work Articles
February 22, 2006
Global-to-global marketingIn the future, global companies will do more and more business with other global companies. G2G is a different game from B2B. Noel Capon explains how to make the shift.
April 25, 2006
Designing for priceEspecially in high-tech industries, the ability to charge different customers different prices has to be part of product design.
April 25, 2006
Measuring willingness to payTraditional market research methods may not give you the information you need to set the right price.
April 25, 2006
Small price difference, big profit differenceSmall changes in pricing by time and location can have a dramatic impact on your bottom line.
April 25, 2006
The pricing prizeThe right price for the right customer in the right market at the right time is your company's greatest source of value.
February 06, 2007
Melding the minds of marketers and engineersA method for designing products that appeals to two groups with very different perspectives.
February 27, 2007
Branding: your most important investmentDon Sexton explains the complex yet measurable relationship between a company's branding efforts and its shareholder value.
April 04, 2007
Emotional accountingOur feelings about the ways we get money influence how -- and sometimes even when -- we spend it.
July 12, 2007
Putting the customer back at center stageNoel Capon looks at how companies succeed in a new world where an oversupply of goods and services means an undersupply of customers. |