Global-to-global marketing
In the future, global companies will do more and more business with other global companies. G2G is a different game from B2B. Noel Capon explains how to make the shift.
Designing for price
Especially in high-tech industries, the ability to charge different customers different prices has to be part of product design.
Measuring willingness to pay
Traditional market research methods may not give you the information you need to set the right price.
Small price difference, big profit difference
Small changes in pricing by time and location can have a dramatic impact on your bottom line.
The pricing prize
The right price for the right customer in the right market at the right time is your company's greatest source of value.
Melding the minds of marketers and engineers
A method for designing products that appeals to two groups with very different perspectives.
Branding: your most important investment
Don Sexton explains the complex yet measurable relationship between a company's branding efforts and its shareholder value.
Emotional accounting
Our feelings about the ways we get money influence how -- and sometimes even when -- we spend it.
Putting the customer back at center stage
Noel Capon looks at how companies succeed in a new world where an oversupply of goods and services means an undersupply of customers.