"A Cluster Analytic Approach to Market Response Functions"

Don Sexton

© Journal of Marketing Research, February 1974
Volume: 11 | Issue: 1 | Pages: 109-14

Publication type: Journal article

Research Archive Topic: Marketing

Abstract

Article reprinted with permission from the Journal of Marketing Research, published by the American Marketing Association, Don Sexton, 11, no. 1 (February 1974), pp. 109-14.

Download PDF

 

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.