""Ad-ding" It All Up: Identifying the Thai Advertising Industry's Success Drivers"

Richmond Escolar

© The Chazen Web Journal of International Business, 2008

Publication type: Web-only article

Research Archive Topic: Marketing, World Business

Abstract

Richmond Ezer Escolar shows how Thailand's unique history, culture, refined aesthetics and cost advantages make it one of the most attractive locations in the world for advertising.

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