Archive for Winter 2006
At a Loss for Words: Dominating the Conversation and the Outcome in Negotiation as a Function of Intricate Arguments and Communication Media
When the other side knows more than you do, choose a slower means of negotiation.
Activating Sound and Meaning in Brand Name Evaluations: The Role of Language Proficiency in Bilinguals' Differential Processing
Chinese consumers judge brand names in other languages by the sound and meaning of the names’ Chinese equivalents.