The Networking Payoff
Ties on online social networks can help create more content — and ad revenue.
Risk, Innovation, and Social Value
Bruce Kogut, the director of the School's Sanford C. Bernstein & Co. Center for Leadership and Ethics, discusses the center's latest perspective about making the financial sector work for Wall Street and Main Street after the financial crisis.
Sharing Central
New research reveals how connectivity in local social networks promotes cooperation.
From Intuition to Creation
Bill Duggan explains how innovations are made, from idea to implementation.
The New Ad Wars
A framework for studying advertisers’ bidding behavior in online ad exchanges can help publishers better manage this emerging channel.
When Shopper Marketing Backfires
Choose shopper marketing tools with care — some can backfire.
When Talk Is 'Free': An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs
Drive up revenue with a three-part pricing plan that capitalizes on consumers’ affinity for free goods.
Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)
Marketing techniques that encourage consumers to feel “ownership” of products before making a purchase can backfire.