Keeping Up with the Joneses
How habit and peer influence affect the appetite for risk.
Valuing Intangible Assets
Look to a firm's income statement to gauge the value of its intangible assets.
Quantitative Ethics
Bruce Kogut considers who should bear the burden of examining — and addressing — the consequences of financial innovation.
We Are What We Learn
Ray Fisman, director of the School’s Social Enterprise Program, discusses the influence educators can have on values, and the ethical responsibility that role confers — especially at business schools.
Viral Marketing — Contender, or Just a Trend?
Word-of-mouth promotions can significantly outperform conventional campaigns, and online and offline interactions are both important for success.
Climbing Out of the Aid Trap
Glenn Hubbard discusses how an old plan can become a new solution to help the world’s poorest nations lift themselves out of poverty — by putting business first.
What's Fair, and Who's to Blame
How judgments about our own behavior impact our perceptions of fairness and blame in others.
How Not to Think Like a Media Mogul
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates and which media firms will succeed in a changed media landscape.
How Big Is the Social Security Shortfall?
Adjusting for risk provides a better way to measure the value of future benefits.