Engaging Consumers, Creating Value
Findings on value creation and regulatory fit offer far-ranging implications for management, marketing and even mental health.
Liar's Loans
How misaligned incentives between brokers, banks and borrowers encouraged widespread falsification on mortgage applications.
Many Happy Returns on Marketing
Measuring marketing ROI need not be elusive. Don Sexton explains how firms can measure and increase the marketing contribution to the bottom line.
How Fast Do Prices Move?
New research sheds light on the role monetary policy plays in the movement of prices and in stabilizing the economy.
Should You Go with Your Gut?
Decisions based on emotions are more consistent — and might be more satisfying — than those based on deliberation.
Dealing with Detroit
Consolidating dealerships is a painful but essential step to rehabilitating the U.S. auto industry, argues Marcelo Olivares.
Putting the Brakes on Collateral Liquidations
How can creditors protect themselves when a financial institution defaults?
What About All the Irrational Stuff?
Almost thirty years ago, Morris Holbrook and his colleagues stirred up a sea change in consumer research, tabling the old rationalist model and exploring the emotional side of consumer behavior.
Accounting for Inflation Ambiguity
New research reveals that bond investors extract a premium not only for risk but also for uncertainty.