Branding: Your Most Important Investment
Don Sexton explains the complex yet measurable relationship between a company's branding efforts and its shareholder value.
What Really Happens at Mixers?
An innovative experiment shows how we try -- with varying degrees of success -- to meet new people.
Melding the Minds of Marketers and Engineers
A method for designing products that appeals to two groups with very different perspectives.
A New Way of Educating Our Future Healthcare Leaders
Cliff Cramer, who directs the School’s new Program in Healthcare and Pharmaceutical Management, explains how a multidisciplinary business education can help mend an increasingly convoluted and flawed industry.
A Global Look at Environmental Disclosures
Do laws or the marketplace motivate firms to release information about their behavior?
New York City’s Trans Fat Ban
Nachum Sicherman, who has researched cost-benefit analysis in medical decision making, delves into the economic angles of the city’s controversial public health regulation.
A Just-In-Time Approach to Medical Care
A mathematical model helps doctors offer every patient a same-day appointment.
Listen and Learn
Do investors learn more from advice or by observing the actions of others?
Embrace your mess: Q&A with Eric Abrahamson
In his new book, Eric Abrahamson lambastes our profit-devouring, time-wasting obsession with order and revels in having achieved an optimal state of messiness.