Designing for Price
Especially in high-tech industries, the ability to charge different customers different prices has to be part of product design.
Measuring Willingness to Pay
Traditional market research methods may not give you the information you need to set the right price.
Small Price Difference, Big Profit Difference
Small changes in pricing by time and location can have a dramatic impact on your bottom line.
Fixing Social Security
Progressive Personal Accounts — a new plan for reforming the U.S. public pension system — could satisfy Democrats and Republicans.
The Pricing Prize
The right price for the right customer in the right market at the right time is your company's greatest source of value.
Making Health Care Markets Work
Dean Glenn Hubbard explains five reforms to the U.S. health care system that may save as much as $60 billion a year while extending coverage and increasing consumer choice.
What’s Your Brand Worth?
A product's revenue premium is a more accurate measure of brand equity than its price premium.
Outsourcing and Technological Change
If your industry has a high rate of technological change, are you more likely to outsource?
Global-to-Global Marketing
In the future, global companies will do more and more business with other global companies. G2G is a different game from B2B. Noel Capon explains how to make the shift.