Using Fair-Value Accounting, Fairly
Doron Nissim and Stephen Penman explain why a new market-based approach to valuation may not be the best one for all industries.
Pricing for Profitability
Factoring in consumer behavior and consumption rates can help firms optimize their multipart pricing schemes.
Matters of Trust Play Out on the Global Stage
Why do Americans and Japanese show different levels of trust? Ko Kuwabara examines how different cultures build relationships and social networks.
Hard Choices Made Easy
Even when the options aren't so different, categorizing similar products can make choosing easier for undecided consumers.
The ROI of CSR
Geoffrey Heal discusses his new book, in which he considers how a firm's environmental and social performance affect its competitiveness and financial performance.
When Expertise Isn't Enough
Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.
Found Your Dream Car? Thank the Competition
Whether consumers find the car of their choice in stock is directly related to the competitiveness of their local auto market.
Deal or No Deal: Should Economy Airlines Offer Last-minute Bargains?
Offering last-minute deals is not always a sound pricing tactic for airlines, but under some circumstances, economy carriers may want to offer such bargains.
Building Better Market Research
A new method for designing market-research experiments reduces costs and yields more precise results.