Ideas at Work RSS
Doron Nissim and Stephen Penman explain why a new market-based approach to valuation may not be the best one for all industries.
Factoring in consumer behavior and consumption rates can help firms optimize their multipart pricing schemes.
Why do Americans and Japanese show different levels of trust? Ko Kuwabara examines how different cultures build relationships and social networks.
Even when the options aren't so different, categorizing similar products can make choosing easier for undecided consumers.
Geoffrey Heal discusses his new book, in which he considers how a firm's environmental and social performance affect its competitiveness and financial performance.
Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.
Whether consumers find the car of their choice in stock is directly related to the competitiveness of their local auto market.
Offering last-minute deals is not always a sound pricing tactic for airlines, but under some circumstances, economy carriers may want to offer such bargains.
A new method for designing market-research experiments reduces costs and yields more precise results.
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