Marketing in the multidimensional firm of General Electric is no easy task. Watch an interview with Dan Henson, CMO of GE and hear his insights into marketing at this global powerhouse. What has made him successful? How has GE progressed in the emerging markets? What is his take on General Electrics most pressing issue? What is management's internal sentiment on ECLP?
View Video: To what do you attribute your personal success within the company? (4:05)
View Video: What do you find most exciting about marketing at GE? (1:12)
View Video: What do you feel have been your biggest accomplishments as CMO thus far? (1:20)
View Video: Status update in emerging markets (2:52)
View Video: Opportunities on the international landscape (3:26)
View Video: How GE forms its corporate identity across industries and borders (2:07)
View Video: The Ecomagination campaign — green is green and being a global citizen (2:07)
View Video: Practicalities of launching campaigns globally (1:24)
View Video: "Selling the way our customers want to buy" (2:28)
View Video: Advice for GE's Experienced Commercial Leadership Program (3:05)