2009 Archive

Columbia Ideas at Work Archive

Select a year: 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005

Fall 2009

Keeping Up with the Joneses; Valuing Intangible Assets; Quantitative Ethics; We Are What We Learn; Viral Marketing — Contender, or Just a Trend?; Dynamic Pricing with Financial Milestones: Feedback-form Policies; Climbing Out of the Aid Trap; What’s Fair, and Who’s to Blame; How Not to Think Like a Media Mogul; How Big Is the Social Security Shortfall?

Summer 2009

Engaging Consumers, Creating Value; Liar’s Loans; Many Happy Returns on Marketing; How Fast Do Prices Move?; Should You Go with Your Gut?; Dealing with Detroit; Putting the Brakes on Collateral Liquidations; Business Friendships; Accounting for Inflation Ambiguity; Living Longer and Prospering, for Less; What About All the Irrational Stuff?

Spring 2009

A Proposal for a Crisis Resolution Board; A Shortcut to Earnings; Are Macro Changes in Store for Microlending?; The Price of Competition; The Advantage of Not Knowing It All; More Models, Fewer Models or Better Models?; Fair Play in Tough Times; The Nonprofit MBA; Slow Running; How to Be Happy During the Crisis; The Disaster Premium; A Hidden Markov Model of Customer Relationship Dynamics

Winter 2009

The Instinctive Offer; Guiding Monetary Policy with Accountable Autonomy; Too Small to Fail?; Stopping the Foreclosure Freefall; Global Customers Seek Global Firms; Achieving Synergies in a Merger; Assessing the Shorting Ban; Is There Value in the Emerging World of Social Commerce?; Lenders Enter the Limelight With Caution; Back to Basics; Auctioning Supply Contracts; Supply Chain Management With Advance Supply Information