Columbia Ideas at Work Archive

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Fall 2008

Rethinking America’s Innovative Edge; A New Global Shock Absorber; Grappling With Risk, The New Value-Investing Way; Discounting Financial Literacy; Rising Above the Herd; Too Many Products?; Is Back-Door Equity Financing Always a Bad Idea?; Putting the Best Face Forward; Going After Economic Gangsters; A Model of Consumer Learning for Service Quality and Usage; Can Residual Income Distinguish Between Earnings Growth Derived From Productivity Improvements and Investment-Driven Growth?

Summer 2008

The Nursing Shift; A Question of Taste; Retirement Gain, Without Pain; Bad-Apple Picking; Who Benefits From the WTO?; Money Can’t Buy Democracy; India’s Growing Pains in the Global Economy; When Women Rank High, Firms Profit; Making the Grade With Mentoring; Flying the Frenzied Skies; Subset-Conjunctive Rules for Breast Cancer Diagnosis; The Execution Game
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Spring 2008

Using Fair-Value Accounting, Fairly; Pricing for Profitability; Matters of Trust Play Out on the Global Stage; Hard Choices Made Easy; The ROI of CSR; When Expertise Isn’t Enough; Found Your Dream Car? Thank the Competition; Deal or No Deal: Should Economy Airlines Offer Last-Minute Bargains?; Building Better Market Research; Who’s Afraid of Sovereign Funds?; Adaptive Organizations
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Winter 2008

Behind the Small-Package Success Story; Can a Firm’s Last Resort Be Its Stock Price’s Best Option?; Media Concentration in an Era of Digital Convergence; Product Customization Decisions: Order Does Matter; Climbing the Quality Ladder to Compete in the Global Marketplace; When Familiarity Breeds Connections; Gauging the Credit Crunch: A Do-It-Yourself Guide; Starving the Budget Beast to Feed the Public Interest; Shopping for Certainty; Why Do Dancers Smoke?; Idea Generation, Creativity, and Incentives
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When Expertise Isn't Enough
March 27, 2008
Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.