Columbia Ideas at Work Archive

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Fall 2005

Portfolio Risk for Institutional Investors; Bankruptcy Codes and Default Risk; Portfolio Credit Risk; The Psychology of Risk; Understanding Competitive Advantage; New York Entrepreneurship Guide
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Spring 2005

Pricing Risk in Venture Capital; The Impact of Founder Succession; Defaults Make a Difference; More Competition, Please; The Sponsor Trap; The Value of Fair Process; When Culture Counts; Policy and Entrepreneurship; Venture Capital Networks; The Charisma Factor; Watson Library Research Guides
Read issue online | download (PDF, 325 KB)

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The Psychology of Risk
October 06, 2005
Regardless of their attitude — risk-averse vs. risk-seeking — people often make decisions based on an inaccurate perception of risk. Elke Weber explains how psychological and cultural factors shape risk perception.