Columbia Ideas at WorkColumbia Ideas at Work bridges business research and practice, offering key insights from Columbia Business School’s faculty in a readily accessible format. Read more... About Columbia Ideas at WorkColumbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business School’s faculty in a format that is easily accessible to busy executives. Our faculty members — world-class scholars in accounting, economics, finance, marketing, management and operations — are engaged in pioneering research on issues that affect your business. This site presents practical applications of that research to help you understand your customers, motivate your employees, make strategic investment choices and capture opportunity in today’s dynamic, global marketplace. The site is organized into three sections: Content on the magazine home page is updated on a quarterly basis. You can sign up to receive updates via e-mail or an RSS feed. To view past issues, click Magazine Archive at the top of the home page. The topic pages listed in the left navigation menu aggregate content over time; each topic also has an archive page with a complete list of past features. You can search the research archive from any page on the site. The search results list faculty publications with links to related research briefs and magazine content. We invite you to explore the site and let us know how we can make it a more useful resource for business practitioners and researchers. |