What About All the Irrational Stuff?
Almost thirty years ago, Morris Holbrook and his colleagues stirred up a sea change in consumer research, tabling the old rationalist model and exploring the emotional side of consumer behavior.
Columbia Ideas at WorkColumbia Ideas at Work bridges business research and practice, offering key insights from Columbia Business School’s faculty in a readily accessible format. Read more...
June 25, 2009
What About All the Irrational Stuff?Almost thirty years ago, Morris Holbrook and his colleagues stirred up a sea change in consumer research, tabling the old rationalist model and exploring the emotional side of consumer behavior.
June 25, 2009
Business FriendshipsProperly managed and nurtured, friendships with colleagues and competitors can be good business.
June 25, 2009
Living Longer and Prospering, for LessNew drugs and medical procedures account for much of the increase in the longevity of Americans — and haven’t increased the cost of care.
June 25, 2009
Accounting for Inflation AmbiguityNew research reveals that bond investors extract a premium not only for risk but also for uncertainty.
May 28, 2009
The Price of CompetitionAntitrust laws aim to protect consumers and spur innovation by fostering competition, but in some industries ingenuity thrives under monopolists.
May 28, 2009
Are Macro Changes in Store for Microlending?New financial tools and technologies are poised to change the way microfinance is practiced, says Suresh Sundaresan.
May 28, 2009
A Shortcut to EarningsInvestors can look to a firm's effective tax rate to yield clues to future earnings.
May 28, 2009
A Proposal for a Crisis Resolution BoardWe can't predict the next crisis, say Patrick Bolton, Bruce Kogut and Tano Santos, but we can be prepared for it.
April 17, 2009
More Models, Fewer Models or Better Models?How banks can profit from financial models without getting trapped in them.
April 17, 2009
Fair Play in Tough TimesFairness matters in tough times even more than in good times. Joel Brockner offers guidelines to help firms embrace fair process. |