Columbia Ideas at Work

Columbia Ideas at Work bridges business research and practice, offering key insights from Columbia Business School’s faculty in a readily accessible format. Read more...


Using fair-value accounting, fairly
April 16, 2008

Using fair-value accounting, fairly

Doron Nissim and Stephen Penman explain why a new market-based approach to valuation may not be the best one for all industries.

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April 16, 2008

Pricing for profitability

Factoring in consumer behavior and consumption rates can help firms optimize their multipart pricing schemes.

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April 16, 2008

Matters of trust play out on the global stage

Why do Americans and Japanese show different levels of trust? Ko Kuwabara examines how different cultures build relationships and social networks.

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April 16, 2008

Hard choices made easy

Even when the options aren't so different, categorizing similar products can make choosing easier for undecided consumers.

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April 16, 2008

The ROI of CSR

Geoffrey Heal discusses his new book, in which he considers how a firm's environmental and social performance affect its competitiveness and financial performance.

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April 16, 2008

Adaptive Organizations

Finding the optimal level of task specialization helps organizations adapt and gives workers needed flexibility.

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March 27, 2008

When expertise isn't enough

Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.

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March 06, 2008

Who's afraid of sovereign funds?

David Beim discusses why America has little to fear from opening its markets and much to gain from moderating its appetite for deficits.

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March 06, 2008

Found your dream car? Thank the competition

Whether consumers find the car of their choice in stock is directly related to the competitiveness of their local auto market.

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January 17, 2008

Media concentration in an era of digital convergence

In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.

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