April 16, 2008
Using fair-value accounting, fairly
Doron Nissim and Stephen Penman explain why a new market-based approach to valuation may not be the best one for all industries.
Columbia Ideas at Work
Columbia Ideas at Work bridges business research and practice, offering key insights from Columbia Business School’s faculty in a readily accessible format. Read more...
April 16, 2008
Pricing for profitability
Factoring in consumer behavior and consumption rates can help firms optimize their multipart pricing schemes.
April 16, 2008
Matters of trust play out on the global stage
Why do Americans and Japanese show different levels of trust? Ko Kuwabara examines how different cultures build relationships and social networks.
April 16, 2008
Hard choices made easy
Even when the options aren't so different, categorizing similar products can make choosing easier for undecided consumers.
April 16, 2008
The ROI of CSR
Geoffrey Heal discusses his new book, in which he considers how a firm's environmental and social performance affect its competitiveness and financial performance.
April 16, 2008
Adaptive Organizations
Finding the optimal level of task specialization helps organizations adapt and gives workers needed flexibility.
March 27, 2008
When expertise isn't enough
Experts may boast intimate knowledge about the specific details of a new product, but that may not always be what consumers want.
March 06, 2008
Who's afraid of sovereign funds?
David Beim discusses why America has little to fear from opening its markets and much to gain from moderating its appetite for deficits.
March 06, 2008
Found your dream car? Thank the competition
Whether consumers find the car of their choice in stock is directly related to the competitiveness of their local auto market.
January 17, 2008
Media concentration in an era of digital convergence
In his new book, Eli Noam measures market share to gauge how the media industry has evolved and to determine which companies will win and lose in the digital infotainment age.