November 06, 2009
Climbing out of the Aid Trap
Glenn Hubbard discusses how an old plan can become a new solution to help the world’s poorest nations lift themselves out of poverty — by putting business first.
November 06, 2009
What's Fair, and Who's to Blame
How judgments about our own behavior impact our perceptions of fairness and blame in others.
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November 06, 2009
Viral Marketing — Contender, or Just a Trend?
Word-of-mouth promotions can significantly outperform conventional campaigns, and online and offline interactions are both important for success.
November 06, 2009
We Are What We Learn
Ray Fisman, director of the School’s Social Enterprise Program, discusses the influence educators can have on values, and the ethical responsibility that role confers — especially at business schools.
October 06, 2009
How Not to Think Like a Media Mogul
In a new book coauthored with Jonathan Knee and Ava Seave, Bruce Greenwald explains why performance suffers at so many big media conglomerates, and which media firms will succeed in a changed media landscape.
October 06, 2009
How Big Is the Social Security Shortfall?
Adjusting for risk provides a better way to measure the value of future benefits.
August 31, 2009
Many Happy Returns on Marketing
Measuring marketing ROI need not be elusive. Don Sexton explains how firms can measure and increase the marketing contribution to the bottom line.