How Well Do Your Friends Know You?
New research by Professor Gita Johar reveals why recommendations from friends frequently miss the mark -- and what this means for marketers.
Guppy Love
In an excerpt from his recent book, Michael Mauboussin, chief investment strategist at Legg Mason Capital Management and adjunct professor at the School, draws financial insight from the natural kingdom.
Dating Data: Economic Theory and the Search for a Mate
How do people really select romantic partners? In a series of speed-dating studies, Professor Ray Fisman and colleagues found an economic mindset in dating preferences.
The Best-Laid Plans: Safeguarding Supplies in the Face of Disaster
Hurricane Katrina's impact on Gulf Coast oil refineries highlighted the risk of relying on a concentrated supply source. Professor Awi Federgruen explains what governments and private-sector companies can do to manage supply chain risk.
What Really Happens at Mixers?
An innovative experiment shows how we try — with varying degrees of success — to meet new people.