Media and Technology Articles
Summer 2008
Social Networking Grows Up
Social networking has moved out of the college dorm, and Columbia Business School alumni are behind many of its new and versatile ventures.
Summer 2006
How Well Do Your Friends Know You?
New research by Professor Gita Johar reveals why recommendations from friends frequently miss the mark -- and what this means for marketers.
Summer 2009
The Takeaway
Amer Yaqub '92 explains how the relevance of what he learned at Columbia Business School increases over time, as he nurtures a successful career at the Washington Post Company.