Media and Technology Articles
Summer 2008

Social Networking Grows Up

Kimberly Kinchen

Social networking has moved out of the college dorm, and Columbia Business School alumni are behind many of its new and versatile ventures.

Read article
Summer 2006

How Well Do Your Friends Know You?

New research by Professor Gita Johar reveals why recommendations from friends frequently miss the mark -- and what this means for marketers.

Read article
Summer 2009

The Takeaway

Amer Yaqub '92 explains how the relevance of what he learned at Columbia Business School increases over time, as he nurtures a successful career at the Washington Post Company.

Read article