Archive for Fall 2004
Fall 2004
An MBA Goes to Washington
Six alumni, Republicans and Democrats, who left the private sector for government to make a difference in areas ranging from diplomacy to defense.
Fall 2004
Google's IPO
A faculty expert analyzes the lessons learned from Google's unprecedented Dutch-auction IPO.
Fall 2004
Marketing Metrics: Hard Numbers on Soft Science
Marketing a fuzzy field? Professor Gupta not only makes returns easier to quantify but also shows how critical marketing is in improving a firm's market value.