SHAPING THE AGENDA
Through best-selling books, articles and appearances in key business media, and keynote speeches worldwide, the Center’s thought leadership is shaping today’s agenda for branding and tomorrow’s best practices among business leaders worldwide.
Center directors contribute articles and are featured in leading publications including BusinessWeek, The New York Times, The Asian Wall Street Journal, and Financial Times. Directors have appeared on CNN, BBC, CNNfn’s “Business Unusual,” CNBC, CNBC-Asia, and NHK (Japan), and dozens of business radio programs.
Books on branding and marketing by Center directors include best-sellers that have been translated into more than a dozen languages worldwide.
Center directors sit on marketing boards of leading companies such as Volkswagen and have addressed CEO summits on branding issues.
Our directors have spoken at conferences worldwide, including:
American Management Association
American Marketing Association
Apparel Manufacturing Association
Conference Board
Corporate Design Foundation
Design Management Institute
Expo Management
Finnish Marketing Association
FGM-Tagung
Institute of International Research
Korean Federation of Business
Marketing Science Institute
Megatendencias
Norway Federation of Marketing
Strategic Research Institute
