NEWSLETTER
The Center's Newsletter comes as a periodic English-language e-mail to all our network members. Succinct and to the point, it provides:
- Invitations to all Center events and events hosted by our global partnership of leading business schools -- in the U.S., China, Germany, Korea, Spain, and Singapore
- Links to our latest research, articles, working papers, speaker videos, conference summaries, and presentations (in English, German, Spanish, and Chinese)
- Podcasts, blog links, videos, and interviews with experts on branding
- Updates on new books, research projects, and speeches in the area of branding
- Reviews of resources for brand management selected and evaluated by the Center
- "Center Gossip" - spurious tidbits and trivia of no possible use whatsoever
NEWSLETTER ARCHIVES
Past issues of the Center on Global Brand Leadership's Newsletter.
October 15, 2009 - Be Creative with Your Audience; Fixing the FTC Assault on Free Speech; Four Steps for Launching a Brand into a New Category
September 30, 2009 - Crowdsourcing in Action; Breathing Life into a Tired CSR Program; Three Big Automotive Marketing Trends of 2009
May 2009 - BRITE '09 Wrap-up and Summary; Umair Haque Video; BRITE Asia '09 Wrap-up; Case Competition; Book Release: Titans of Branding; In the Blogs
August, 2008 - Upcoming BRITE Events; Center Summer Activities; New Executive Director; Center GossipApril, 2008 - Big Think Book; BRITE '08 Update; Research in Korea; Center Gossip
January, 2008 - Big Think Book; 2008 Conferences; Award for Brand Research; Center Gossip
May, 2007 - Branding in India (5/21); China Report; A New Look; Web Video; and more...
January, 2007 - New Shanghai Center; Conferences in Munich, Seoul and NYC; FT.com Seminar Winner; NY Video 2.0
September, 2006 - FT Video Seminar; Conferences and Events
February, 2006 - February Conferences; Conference Board Event; SCHMITTblog; Are Brands Forever?
July, 2005 - China Branding Trascript; Columbia Ideas at Work; Customer Lifetime Value; Customer-Centric Organization
March, 2005 - Center Events; CSR Paper; New Book on Customer Equity
November, 2004 - Korea Center Conference; Relevant Research; Top 25 Brand Leaders; Brands in China; Networking Event Highlights
August, 2004 - Networking + Brand ROI Event Oct. 20; Launch of International Experiential Marketing Association; Customer Experience Cases; ESADE Events; Brand Momentum
July, 2004 - 2004 Conference Summary; Customer Experience Case Studies; What Are Your Customers Worth; Chazen Web Journal on Global Branding
March, 2004 - Branding & Design Summit; 2004 Spring Conference; Brand Equity Study; Customer Experience and Brands; New Research
October, 2003 - Sponsor Summit, IIR Brand Business Forum, Schmitt Speaking Tour, New Articles on Globalbrands.org
July, 2003 - ESADE Brand Forecast, Brand Business Forum, Philips in China, HR Branding
May, 2003 - Branding Lounge 2003, Customer Experience in Japan, New Working Papers, Columbia Exec. Ed.
April, 2003 - Special Announcement for co-sponsored lecture on Philips brand in China
February, 2003 - Branding Lounge 2003, ESADE Working Paper, Korean Center Conference Summary
December, 2002 - Center Conference Summaries, Inaugural Conference at Korean Center, MSI Relevent Knowledge Series, DMI 2002 Summit
October, 2002 - Special Event Annoucement for DMI Summit, New York 2002
October, 2002 - Online Brand Forum, Marketing Authors Panel, Korea Center Conference, Columbia Center Conference Recap
August, 2002 - 2002 Conference, JIM Special Issue, Inaugural Korean Center Conference
June, 2002 - Online Branding Seminar, 2002 Conference Preparation Underway, JBM's Special Issue on Nation Branding, Cola Brand Wars
May, 2002 - Special announcement for Strategic Brand Management Program at ESADE (Spain) Center
April, 2002 - A Day At The Branding Lounge, Branding and Advertising in Korea, ³Show Bizz² in the Recruiting Process, Consumer Attitudes of Women in China, The Fashion Scholar
February, 2002 - New Center in Seoul, Korea, "Branding Lounge" info., "Evolution Of Brands In China," Newsletter Archive On Globalbrands.org
December, 2001 - New web site launched, Center case studies, Munich conference announced, Innovation award announced, Law discovers brands
October, 2001 - Research from Munich Center, Books by Munich staff, Brands managed from the top, Schmitt on CNNfn
August, 2001 - New book co-authored by Schmitt, Bluemelhuber at Dima Congress, FGM-Symposium summary, Experiential Marketing Seminar
July, 2001 - Spring conference recap, Branding in the financial industry, Meyer and Bluemelhuber at FGM-Symposium, First Brand Resource/Research article
May, 2001 - Spring conference buzz, Schmitt in Mexico, Bluemelhuber at Typo-Berlin conference, Corporate Creativity class ends
April, 2001 - ESADE branding seminar, New book edited by Yigang Pan, Brand Opera at IBM, Experiential Marketing at the University of Michigan
March, 2001 - New York Center conference announced, Center Directors meeting, New book by Anton Meyer, Executive MBA courses at Columbia
February, 2001 - SAP sponsorship, Schmitt at Sapphire 2000, E-business links on Globalbrands.org, B2B course at Columbia
December, 2000 - Research presented at Spanish conference, Research from Munich Center, Center articles on Fathom.com, Center at Hong Kong University
November, 2000 - Inaugural conference in Spain, Visiting researchers at Columbia Center, News from Munich Center
