BLOGS
SCHMITTBlog
The SCHMITTblog is penned by Center Faculty Director Bernd Schmitt, with contributions by Professor Jonathan Levav, Center Assistant Director Dina Shapiro, and other guest writers from the front lines of marketing and branding. Lively and topical commentary, podcasts, and videos range from branding and customer experience, to Asian business, travel, and World Cup soccer.
Favorite posts include:
- Corporate Eudaimonia: How can we prevent corporate scandals? by Bernd Schmitt
- Super Bowl Ads Go Online - or do they? by David Rogers
- Second Life Has Opening for Ben Bernanke Avatar by Dina Shapiro
BRITE Blog
The BRITE blog is the official blog of the BRITE global series of conferences, workshops and leadership summits on branding, innovation, and technology. Penned by Executive Director David Rogers with guests posts by Center Assistant Director Dina Shapiro and BRITE participants, the BRITE blog provides commentary and analysis on how technology and innovation are transforming the ways that companies build and sustain great brands.
Favorite posts include:
- Why Most Corporate Online Communities Are Ghost Towns by David Rogers
- Battle of the Productivity Tools by David Rogers
- Electronic Health Record Competition by Dina Shapiro
Public Offering Blog
Public Offering is Columbia Business School's blog, and is a natural extension of the school's longstanding tradition of innovation and entrepreneurship. Center Faculty Director Bernd Schmitt and Executive Director David Rogers make regular contributions on topics of branding, marketing, innovation, and new media.
Favorite posts include:
- Bizz Word Primer: Widgets Are Not Apps by David Rogers
- Kill Your Sacred Cow by Bernd Schmitt
- Obama-Clinton: Battle of the Brands by Bernd Schmitt and David Rogers
PODCASTS
The following podcasts feature interviews with leading practitioners and big thinkers in the areas of marketing, innovation and branding.
Roundtable with the New York Video 2.0 Group - part 1 (“Viral Video & Brands”)
Roundtable with the New York Video 2.0 Group - part 2 (“The Rise of Internet Video”)
Interview - Larry Weber, Chairman W2 Group: June 9, 2006
Interview - Russ Klein, CMO, Burger King: June 8, 2006
Interview - Deepak Advani, CMO Lenovo International: June 9, 2006
Interview - Craig Newmark, Founder Craigslist.org: June 9, 2006
Interview - Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006
Interview - Eric Mankin, Babson Executive Education: June 8, 2006
Interview - David Sutherland, Launch Institute: June 8, 2006
Interview - Johnnie Moore & John Winsor: June 8, 2006
Interview - Dianne Hessan, CEO Communispace Corp: June 9, 2006
Interview - Max Lenderman, GMR Marketing: June 9, 2006
The Hobson & Holtz Report - Radio Podcast #144 - live from the 2006 Innovative Marketing Conference: June 8, 2006
Chris Tolles, CMO Topix; Pete Blackshaw, CMO, and Max Kalehoff, VP Marketing at Nielsen BuzzMetrics: May 25, 2006
