BECOME A SPONSOR
The Center works closely with sponsor companies to set its agenda, and to address each sponsors unique branding issues through executive consultations and tailored research projects.
Sponsor projects have included:
- Creating a corporate/product brand strategy for entry into the Chinese market
- Transforming the corporate culture from an engineering focus to a brand and market focus
- Using customer experience to revitalize a former mega-brand for its re-launch
- Achieving global consistency in the roll-out of a new brand positioning
- Using the brand promise to drive internal change across departments
- Developing a new brand architecture after a merger or acquisition
- Preparing a consumer brand for market entry in a new geographic region
- Developing a unique retail experience to strengthen a brand facing global competition
- Brand naming in the digital environment
- Identifying new service and product areas to extend and strengthen customer relationships to a brand
Additionally, sponsors receive a wide range of benefits including:
- Opportunities to speak in Center conferences
- Host events or speak in student classes
- Complimentary registration at Center events worldwide
- Free registration for selected Executive Education courses at Columbia Business School
- Participation in MBA student team projects
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- Opportunity to sponsor case studies, customized research studies, and host events
- Complimentary copies of Center books and other publications
- Acknowledgement on conference materials, web site, and newsletters
Companies can join at different levels of sponsorship, which can be tailored to specific company needs.
For more information, please e-mail: contact (at) globalbrands.org
