CGBL Online
"CGBL Online" comes as a bi-monthly English-language e-mail in HTM format to all our network members. Succinct and to the point, it provides:
- Invitations to all Center conference events at each Center worldwide
- Links to the latest research published on globalbrands.org: articles, working papers, speaker videos, conference summaries, and research presentations (in English, German, Spanish, and Chinese)
- Podcasts of interviews, blog links, and videos with experts on branding
- News of new books, research projects, and speeches in the area of branding
- "Brand Resource" - regular reviews of resources for brand management, selected and evaluated by the Center
- "Brand Research" - article summaries of the latest brand research in the academic and trade journals, reviewed by the Center Directors
- "Center Gossip" - spurious tidbits and trivia of no possible use whatsoeve
To subscribe to the e-newsletter, please click here.
