ONLINE SEMINARS
"Experience Marketing" with Columbia and FT.com
The Center on Global Brand Leadership has collaborated with Financial Times' FT.com web site to develop an online seminar based on Bernd Schmitt's three-day executive program on "Customer Experience Management."
The Financial Times is offering the online class to all, available without registration. Click here to experience all five sessions of the class:
- Day 1: Why experiential marketing?
- Day 2: Key concepts in experiential marketing
- Day 3: The framework for managing customer experience
- Day 4: Implementing the customer experience
- Day 5: Using experience to drive bottom line growth
