David Rogers honored with Brand Leadership Award at the World Brand Congress
David Rogers, Executive Director of the Center on Global Brand Leadership at Columbia Business School, was given the prestigious "Brand Leadership Award" at the 18th annual World Brand Congress held on November 4th & 5th in Mumbai India. Rogers also served as Keynote Speaker at the event, which had the theme "Brands - Recharge, Innovate, Re-engage in Today's Times."Â
Case Study: The Rise of Wegelin & Co., Switzerland's Oldest Bank
A new case study co-authored by Professor Bernd Schmitt examines how Wegelin & Co., a Swiss bank that has reached star status within its region and industry, faces difficult expansion decisions as it looks towards the future.
Yuhan-Kimberly Seeks to Breathe Life into Its Tired CSR Program
Corporate Social Responsibility (CSR) initiatives which at one time helped companies to differentiate themselves are now expected practices, and distinguishing a company through "green initiatives" is a particularly high hurdle. A new case study co-authored by Columbia Professor Bernd Schmitt examines how these familiar challenges are impacting the Yuhan-Kimberly Corporation (Y-K), and what strategies the company is considering in response.
BRITE '08 conference: branding + innovation + technology
The Center on Global Brand Leadership at Columbia Business School will host the 2008 BRITE conference on branding, innovation, and technology. The conference will take place February 7-8, 2008 at Columbia University in New York City.
"Branding in India" Symposium at World Trade Week 2007
On May 21st, 2007 the Center on Global Brand Leadership and AIGA, with support from a grant by the Center for International Business Education and Research, presented a special symposium, "Branding in India," as part of World Trade Week 2007.
Upcoming Conferences: New York, Munich, Shanghai, Seoul
Upcoming conferences include an international brand forum, a conference on business and branding in the Korean film industry, and the CMO Summit.
New Partner Center at Shanghai Jiaotong University
The Brand Research Center of Shanghai Jiaotong University is the first of its kind in China ever established by an academic institution.
Lotte Corp. in New Sponsorship of Center
Lotte Corp has joined SAP and Eli Lilly as a lead partner and underwriter of the center.
Online Seminar with FT.com on Experiential Marketing
The Center on Global Brand Leadership has collaborated with Financial Times' FT.com website to develop and online seminar based on Bernd Schmitt's 3-day executive program on "Experience Marketing."