MISSION
In 1999, the Center on Global Brand Leadership was founded at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on branding. The Center has grown into a global partnership of leading business schools -- in the U.S., China, Germany, Korea, Spain, and Singapore -- that provides an unmatched resource for researchers and practitioners.
The mission of the Center is to turn the research and intellectual capital of academia's foremost thinkers on branding into practical tools and insights for real-world application. The Center brings together interdisciplinary researchers, alumni and students, and leading practitioners from global corporations to pursue new knowledge and foster new dialogue on the challenges of branding.
