Center Directors

CENTER DIRECTORS

Bernd H. Schmitt, Faculty Director

bschmitt (at) globalbrands.org
www.meetschmitt.com

Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York where he directs the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.

He is widely recognized for his major contribution to branding, marketing, and management through his unique focus on the customer experience. Schmitt has authored or co-authored more than 50 articles and six books which have been translated into 14 languages. In his acclaimed Experiential Marketing he provided a framework for an integrated marketing approach that moves beyond the functional features and benefits of a brand. His book Customer Experience Management provides a five-step process for connecting with the customer at every touchpoint.

Schmitt has consulted and developed brand and experience strategies for clients in consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries. He is a frequent keynote speaker at conferences worldwide. He has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, NHK and on The Daily Short with Jon Stewart.

David Rogers, Executive Director

drogers (at) globalbrands.org

David Rogers is the Executive Director of Columbia Business School’s Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.  He is the host of the center’s BRITE conference, a global series of conferences and CMO summits on branding, innovation, and technology.

Rogers blogs at BRITEconference.typepad.com and is the author of articles and case studies on marketing and digital media.  He is the co-author, with Bernd Schmitt, of the book There's No Business That's Not Show Business: Marketing in an Experience Culture, and co-editor of the forthcoming Handbook on Brand and Experience Management (Elgar, 2008). Rogers has advised and developed marketing and digital media strategies for clients in consumer packaged goods, electronics, pharmaceutical, food & beverage, IT, telecom, hospitality, non-profit, and media industries.

He teaches in Columbia Business School’s Executive Education program and speaks at conferences worldwide on the ways that digital media and innovation are transforming communications and branding.  He has appeared on CNNfn, national radio, and in various international business magazines. Rogers is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) is heard from jazz clubs to Carnegie Hall.

Dina Shapiro, Assistant Director

dshapiro (at) globalbrands.org

Dina Shapiro is the Assistant Director of the Center on Global Brand Leadership. She works with the Center's sponsors and partners and with the faculty and staff of Columbia Business School to coordinate research and conference activities. She works with the Faculty Director and Executive Director to develop and implement the Center's communications strategy as well as special projects and events. Dina is the author of the Center's newsletter "CGBL Online" and is responsible for maintaining the Center's databases and web sites.

Jin Kyung Han, Director of Research, Asia Pacific

jkhan (at) globalbrands.org

Jin K. Han is Director of Research Asia Pacific of the Center on Global Brand Leadership at Columbia Business School and also Associate Professor of Marketing at Singapore Management University.Based in Singapore, Jin manages research initiatives, conferences, and projects for the Center in the Asia Pacific region.  His expertise in the region stems from having worked in academic/research institutions in Hong Kong, Seoul, and Singapore. With areas of interest in strategic brand management, marketing strategy and innovation, Jin has published in top scholarly journals on these topics as well as having advised MNC's across Asia.