Center Directors

CENTER DIRECTORS

Bernd H. Schmitt, Faculty Director

bschmitt (at) globalbrands.org
www.meetschmitt.com

MeetSCHMITT Video Channel

Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York and faculty director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives.

He is widely recognized for his major contribution to branding, marketing, and management through his unique focus on the customer experience. Schmitt has authored or co-authored seven books which have been translated into 16 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).

Schmitt is a frequent keynote speaker at conferences worldwide. His clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.

Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.

David Rogers, Executive Director

drogers (at) globalbrands.org

DavidRogers.biz

David Rogers is the Executive Director of Columbia Business School's Center on Global Brand Leadership, for 10 years the leading global forum on branding issues for researchers and executives.  He is the host of the center's acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands.

David's next book, The Network is Your Customer: 5 Strategies to Thrive in a Digital Age, will be published in 2010 by Yale University Press. He is the co-author, with Bernd Schmitt, of There's No Business That's Not Show Business: Marketing in an Experience Culture" and co-editor of The Handbook on Brand and Experience Management. David twitters at twitter.com/david_rogers and blogs at www.davidrogers.biz.

David has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit, and media industries. Rogers speaks at conferences worldwide on the ways that digital media are transforming marketing and business strategy, and he received the award for Brand Leadership at the 2009 World Brand Congress. He has appeared on CNN, CNBC, Marketplace, Reuters, CNNfn, MSN Money, ZDNet Asia, and Channel NewsAsia.

David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.

Matthew Quint, Assistant Director

contact (at) globalbrands.org
Brand Leadership Blog
Matthew Quint is the Assistant Director of Columbia Business School's Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. Matthew works with the Center's sponsors and partners and with the faculty and staff of Columbia Business School to coordinate research and conference activities. In concert with the executive director and faculty director, he develops and implements the Center's overall communications strategy as well as specific special projects and events. He is the author of the Center's newsletter Brand Talk and is responsible for maintaining and editing all of the Center's websites.

Matthew has a M.S. in strategic communications from Columbia University, and he previously he worked as a strategic adviser on nuclear science policy issues for the Embassy of Australia. He tweets at: twitter.com/mattquint

Jin Kyung Han, Director of Research, Asia Pacific

jkhan (at) globalbrands.org

Jin K. Han is Director of Research Asia Pacific of the Center on Global Brand Leadership at Columbia Business School and also Associate Professor of Marketing at Singapore Management University.Based in Singapore, Jin manages research initiatives, conferences, and projects for the Center in the Asia Pacific region.  His expertise in the region stems from having worked in academic/research institutions in Hong Kong, Seoul, and Singapore. With areas of interest in strategic brand management, marketing strategy and innovation, Jin has published in top scholarly journals on these topics as well as having advised MNC's across Asia.