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Innovative Thinking on Building Brands

Columbia Business School’s Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The Center provides today’s leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain, and Singapore.


Speaker videos from our BRITE '10 Conference on brands, innovation and technology are now available on our BRITE Videos web page.



Vivian Schiller, president and CEO of NPR, offers her insights into the future of the news media. Examining the current chaos and dislocation of the news media, she argues that this disruption also provides opportunities to reinvent the business model for news.

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Read the August 25, 2010 issue of our Brand Talk Newsletter

ReutersTV interviews David Rogers on potential brand impacts of the new Pop Tarts store in NYC.

Read about 9 themes from our BRITE '10 conference: brands, innovation & technology

McGraw Hill interviews Bernd Schmitt on Big Think Strategy, leadership, and the customer experience.