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Program Information
Noel Capon
R.C. Kopf Professor of International Marketing
Strategic Pricing
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Location: Columbia University Campus, New York City
Tuition: $2,650
Includes materials and some meals
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A company's pricing strategy can mean the difference between survival and failure in today's volatile economic climate.
Strategic Pricing provides viable solutions to pricing strategy challenges during periods of collapsing demand. This two-day program offers strategies, tools and best practices for rigorously tackling pricing issues at both strategic and tactical levels. The program demonstrates how to systematically identify practical opportunities for boosting profits through improvement in pricing.
Overview
Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. In many organizations, however, this value remains hidden. Managers do not have a clear vision of how to boost profits by improving on their company's pricing practices.
With Strategic Pricing, you will gain powerful new insights into your pricing issues and a new awareness of additional ways to drive business results via strategic pricing.
Several sessions of this two-day program will be led by world-renowned pricing authority Reed Holden, CEO and founder of Holden Advisors.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Location and tuition are subject to change. View Cancellation Policy
