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Program Information
Michel Tuan Pham
Kravis Professor of Business
Strategic Marketing Management
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Location: Dolce Norwalk, One hour outside of New York City
Tuition: $7,850
Includes materials, all meals and single-room accommodations
Today, capturing and delivering customer value requires a laser-effective marketing strategy.
Strategic Marketing Management focuses on the nimble and adaptive processes that can help executives develop successful marketing strategy. Equipped with tools to help generate, deliver and capture customer value, participants will return to their organizations able to achieve concrete results.
Overview
During the six days of Strategic Marketing Management, you will learn how to become a more effective marketer, and become familiar with marketing concepts and tools to help you develop your marketing skills.
You will have the opportunity to apply your learning through multiple real-world business cases and your own personal company case. At the end of the program, you will possess a true "marketing toolkit" to take back to your organization.
The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Location and tuition are subject to change. View Cancellation Policy
