Program Information
Gita Johar
Meyer Feldberg Professor of Business
Innovation and Marketing (New Program)
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Location: Columbia University Campus, New York City
Tuition: $5,200
Tuition includes all materials and some meals
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When times become difficult, companies realize that one of the most valuable assets they have—or one they are most sorely lacking—is creativity.
A new three-day program, Innovation and Marketing will provide you with the tools to help you tackle almost any marketing challenge more creatively. At the end of the program, participants will walk away with a toolkit to develop breakthrough ideas for designing and positioning new products.
Overview
In Innovation and Marketing, Columbia Business School is partnering with Systematic Inventive Thinking®, whose creativity tools are used by more than 600 companies worldwide. These tools will provide you with a concrete way to harness creativity and overcome innovation challenges.
The SIT® method is based on recognizing creative patterns and applying a set of thinking tools based on those patterns. Not only will you begin to think more creatively, you will also learn how to ensure that your innovative marketing ideas are actually put into action.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Location and tuition are subject to change. View Cancellation Policy
