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2010 Catalog and Calendar
Kamel Jedidi
John A. Howard Professor of Business
Customer Loyalty and Lifetime Value (New Program)
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Location: Columbia University Campus, New York City
Tuition: $5,200
Tuition includes all materials and some meals
Over the last several years, market leaders have realized that financial value and competitive advantage can be created by moving from product centricity to customer centricity
Customer Loyalty and Lifetime Value introduces the key principles of customer centricity and to the best practices that have evolved in this field.
Overview
Customer centricity is more than just a new vision statement: to get it right requires a range of new business strategies, metrics and organizational requirements. It means building strong relationships with the right customers instead of concentrating only on creating and marketing the right products.
Over three days, Customer Loyalty and Lifetime Value helps participants learn practical tools to identify and improve these customer relationships.
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Location and tuition are subject to change. View Cancellation Policy
