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Program Information
Noel Capon
R.C. Kopf Professor of International Marketing
Managing Strategic Accounts
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Location: Columbia University Campus, New York City
Tuition: $2,650
Includes materials and some meals
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In times of economic uncertainty, strategic accounts are a company's most valuable asset. The ways in which they are identified, nurtured and cultivated can mean the difference between a successful organization and one that is trying vainly to survive.
Managing Strategic Accounts demonstrates how to identify, manage and grow an organization's key accounts to maximize their performance. Participants learn managerial techniques and approaches that top organizations use to manage and develop these accounts.
Overview
Managing Strategic Accounts focuses on how companies should concentrate on their most strategically important accounts. Participants will learn key managerial techniques and approaches that top organizations use to manage and develop these accounts.
At the conclusion of this intensive two-day course, participants will have a true understanding of the opportunities available via strategic accounts, and the ability to manage and cultivate a strategic accounts program that uses those opportunities to full advantage.
The program also addresses new challenges presented by the ever-widening global marketplace.
"The global nature of business has made strategic account management much more complex. Having the right strategy, organizational structure and human resources is difficult enough on a national level. It's even more complicated when you deal with different languages, different cultures and different time zones."
–Noel Capon, Faculty Director
Please Contact Us
Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.
Location and tuition are subject to change. View Cancellation Policy
