Bernd Schmitt
Robert D. Calkins Professor of International Business
Customer Experience ManagementApply NowChoose Session: Location: Columbia University Campus, New York City Tuition: $5,200 Tuition includes materials and some meals. Please call us at 212 854 3395 or email us at exceed@columbia.edu for more information During difficult economic times, companies must differentiate themselves in new ways to build a solid and loyal customer base. Unique to Columbia Business School Executive Education, Customer Experience Management demonstrates how to use innovative products, services, communications and the Internet to create a total experience that stands out from your competition and wins the hearts of devoted, profitable customers. OverviewCustomer Experience Management is led by Bernd Schmitt, Columbia Business School professor and groundbreaking author of Customer Experience Management, Experiential Marketing, and Big Think Strategy. The three-day program includes not only a dynamic mix of lectures and hands-on workshops, but also takes participants on an exciting tour of the best practices in customer experience management. Using New York City as a classroom, participants will benchmark cutting-edge environments, like the Apple Store and Abercrombie & Fitch, and identify the best practices behind experiences that drive customer demand. Please Contact UsPlease contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more. Location and tuition are subject to change. View Cancellation Policy |
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