Offered in partnership with Cheung Kong Graduate School of Business (CKGSB), China From the Inside is a brand new program delivered by professors from CKGSB and Columbia Business School.
China From the Inside will provide an insider's view of doing business in China: the opportunities, strategies and perspectives necessary to be successful in the world's largest emerging marketplace. Exclusive to China From the Inside is the unique opportunity to network and interact directly with CEO's from large and influential Chinese companies.
Don Sexton, Professor of Marketing and Director of Jerome A Chazen Institute of International Business, will co-direct the program along with Joel Brockner, Phillip Hettleman Professor of Business.
"Despite the global economic slowdown, there still are attractive growth opportunities in China," says Professor Sexton. "The program provides executives with the chance to hear what is really going on in China and how to succeed there from professors of a top-notch Beijing business school and from other China experts.
"Those attending will also meet the CEO's of many Chinese companies," he adds. "This is a singular opportunity for managers who want to build their businesses in China."
China From the Inside takes place September 3-4, 2009, on the Columbia University campus. For more details and to apply, please visit our Web site.
