November 01, 2012
12:30 PM - 1:45 PM
12:30 PM - 1:45 PM
Marketing Seminar with Pradeep Chintagunta (Chicago)
Marketing research seminar (Pradeep Chintagunta)
Registration is not required
For more information please e-mail Eva Ascarza.
Eva Ascarza is an Assistant Professor of Marketing at Columbia Business School. She is a marketing modeler who uses tools from statistics and economics to answer marketing questions. Her main research areas are customer analytics and pricing in the context of subscription businesses. She specializes in understanding and predicting changes in customer behavior, such as customer retention and usage....