November 13, 2012
6:00 PM - 7:30 PM
6:00 PM - 7:30 PM
Registration is not required
For more information please e-mail Tiffany Pollack.
Gita Johar (PhD: NYU; MBA: Indian Institute of Management) has been on the faculty of Columbia Business School since 1992 and is currently the Senior Vice Dean and Meyer Feldberg Professor of Business. Professor Johar's expertise lies in consumer psychology, focusing on how consumers react to marketing efforts, especially advertising, promotions and sponsorship. She also examines the influence...