June 02, 2009
11:00 AM - 12:15 PM
11:00 AM - 12:15 PM
Innovation and Digital Video
Uris 301
Directions and Map
Master Class Program presents:
Innovation and Digital Video with Panelists:
Julie DeTraglia (Vice President, Digital Research, NBC Universal) has responsibility for providing Web analytics and custom research support for all NBCU digital initiatives. She is responsible for all projects dealing with the measurement, exploration and testing of digital methodologies and ad platforms, including the relationship between TV and the Web. She has been with NBCU since 2001, in a variety of marketing and research jobs throughout the company’s TV and digital properties. Previously, she held leadership positions in the research areas of numerous video and TV companies including College Television Network, Microcast, MGM Worldwide Television, and CBS. Julie graduated with a B.A. from Dartmouth College, majoring in English, with a concentration in Film Studies.
Jeremy Kagan (CBS Master Class faculty) Professor Kagan is a strategy consultant in the digital media industry. His clients include digital companies both in content and e-commerce, as well as traditional companies needing digital media expertise, and include both consumer and business to business projects. Previously, Kagan was the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency. He founded and grew EZCD.com, an Internet music company with a half million licensed songs, through three rounds of venture capital and significant sales growth. He currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly. He holds a patent in e-mail technology, and is a contributor to the book The Online Advertising Playbook from the Advertising Research Foundation.
Steve Rosenbaum (Founder and CEO, Magnify.net) was a magician in high school, and always loved the back and forth with the audience. Probably as a direct consequence, in the 1980s, he invented a TV series that gave the audience a chance to do more than watch, called MTV Unfiltered. Steve has made hundreds of films, documentaries, and Web projects for partners including HBO, Discovery, A&E, MSNBC, and CNN as well as directed a number of feature documentaries, including a film 7 Days in September about how New York was affected by the attacks on the World Trade Center. Magnify.net is the incarnation of the way Steve sees the media world evolving with the audience of the videos engaging, sharing, ranking, and validating.
Sree Sreenivasan (CBS Master Class faculty) As Columbia Graduate School of Journalism Dean of Student Affairs and Professor of Professional Practice Professor Sreenivasan runs the new media/Web journalism program and is an expert on convergence journalism - teaching journalists to work in multiple media formats such as print, TV, radio and online. Additionally, he is WNBC’s tech reporter (and contributing tech reporter to various NBC News programs such as the Today Show) covering all kinds of technology issues, gadgets and trends. He also blogs (“New to Sree”) and does other Web work for WNBC.com. He had previously served for six years as the “Tech Guru” on WABC-TV. He has been a freelance producer for the “Nightly Business Report” on PBS and from 2001-2007, he wrote a twice-a-month Web Tips column at Poynter.org. Sree is a frequent commentator and speaker on various issues, including trends affecting journalism, technology & convergence, the Internet and writing for the Web, and in April 2004, he was named one of the 20 most influential South Asians in America by Newsweek magazine.
Moderator:
Ava Seave (CBS Master Class faculty) is a founder and Principal of Quantum Media, a consulting practice founded in 1998 that specializes in providing integrated business advice to media companies and media advice to non-media companies. Before joining Quantum Media, she worked as a general manager at several media companies including Scholastic Inc. in the school book club division, for The Village Voice and at TVSM, the country's largest cable listings magazine. Ava is an Adjunct Associate Professor at Columbia Business School, teaching “Strategic Management of Media” and the Executive MBA “Media Strategy: Analysis, Innovation and Implementation” Master Class.
Innovation and Digital Video with Panelists:
Julie DeTraglia (Vice President, Digital Research, NBC Universal) has responsibility for providing Web analytics and custom research support for all NBCU digital initiatives. She is responsible for all projects dealing with the measurement, exploration and testing of digital methodologies and ad platforms, including the relationship between TV and the Web. She has been with NBCU since 2001, in a variety of marketing and research jobs throughout the company’s TV and digital properties. Previously, she held leadership positions in the research areas of numerous video and TV companies including College Television Network, Microcast, MGM Worldwide Television, and CBS. Julie graduated with a B.A. from Dartmouth College, majoring in English, with a concentration in Film Studies.
Jeremy Kagan (CBS Master Class faculty) Professor Kagan is a strategy consultant in the digital media industry. His clients include digital companies both in content and e-commerce, as well as traditional companies needing digital media expertise, and include both consumer and business to business projects. Previously, Kagan was the Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency. He founded and grew EZCD.com, an Internet music company with a half million licensed songs, through three rounds of venture capital and significant sales growth. He currently owns and operates a music and event production company in New York City and Los Angeles, Underbelly. He holds a patent in e-mail technology, and is a contributor to the book The Online Advertising Playbook from the Advertising Research Foundation.
Steve Rosenbaum (Founder and CEO, Magnify.net) was a magician in high school, and always loved the back and forth with the audience. Probably as a direct consequence, in the 1980s, he invented a TV series that gave the audience a chance to do more than watch, called MTV Unfiltered. Steve has made hundreds of films, documentaries, and Web projects for partners including HBO, Discovery, A&E, MSNBC, and CNN as well as directed a number of feature documentaries, including a film 7 Days in September about how New York was affected by the attacks on the World Trade Center. Magnify.net is the incarnation of the way Steve sees the media world evolving with the audience of the videos engaging, sharing, ranking, and validating.
Sree Sreenivasan (CBS Master Class faculty) As Columbia Graduate School of Journalism Dean of Student Affairs and Professor of Professional Practice Professor Sreenivasan runs the new media/Web journalism program and is an expert on convergence journalism - teaching journalists to work in multiple media formats such as print, TV, radio and online. Additionally, he is WNBC’s tech reporter (and contributing tech reporter to various NBC News programs such as the Today Show) covering all kinds of technology issues, gadgets and trends. He also blogs (“New to Sree”) and does other Web work for WNBC.com. He had previously served for six years as the “Tech Guru” on WABC-TV. He has been a freelance producer for the “Nightly Business Report” on PBS and from 2001-2007, he wrote a twice-a-month Web Tips column at Poynter.org. Sree is a frequent commentator and speaker on various issues, including trends affecting journalism, technology & convergence, the Internet and writing for the Web, and in April 2004, he was named one of the 20 most influential South Asians in America by Newsweek magazine.
Moderator:
Ava Seave (CBS Master Class faculty) is a founder and Principal of Quantum Media, a consulting practice founded in 1998 that specializes in providing integrated business advice to media companies and media advice to non-media companies. Before joining Quantum Media, she worked as a general manager at several media companies including Scholastic Inc. in the school book club division, for The Village Voice and at TVSM, the country's largest cable listings magazine. Ava is an Adjunct Associate Professor at Columbia Business School, teaching “Strategic Management of Media” and the Executive MBA “Media Strategy: Analysis, Innovation and Implementation” Master Class.